Food supplier makes permanent switch to online service

Yorkshire speciality food supplier, Delifresh, says it will keep its virtual doors open indefinitely following the launch of its emergency online grocery store, after achieving 37,000 orders.

Delifresh, which usually supplies its produce to top chefs and restaurants in the region, opened its inventory to the public in late March.

This was meant to be a temporary solution in response to the virus outbreak.

But now the company reports the service will remain open to the public. It will also be expanding into Widnes, Liverpool, Newcastle, Sunderland and Durham with immediate effect, delivering from local depots in these areas.

Money from delivery charges will go to Bradford children’s charity, Transforming Lives for Good, which will help towards the charity’s aim of reaching over 10,000 children and their families in need over the upcoming months.

Delifresh has joined national campaign, Feed The Front Line, which provides free fresh fruit and vegetables to those directly battling COVID-19, with weekly deliveries to Leeds Teaching Hospitals and NHS Nightingale Hospital Yorkshire & the Humber.

Company head of innovation development, Robert Ramsden, explained: “We’ve been blown away by the response. What started as a temporary online store to provide our produce to those who couldn’t get access to the food they needed has grown into a 15,000 strong customer base.

“We’ve been inundated with hundreds of comments and e-mails asking us to remain open after lockdown ends as people want to continue using us.

“We’ve had people place orders from all over the world for their family members based in Yorkshire – as far as Dubai!”

The business is adding over 20 new products a week to meet growing public demand. It is currently operating a 48-hour delivery service, with plans to add further product lines in the coming months.