Marketing agency restructuring could mean job losses

Sheffield-headquartered marketing agency Jaywing has announced plans to remodel its business, bringing together all areas of the operation under the same banner.

It says the new model will give clients better access to the firm’s full range of specialists and sector expertise, though notes some job roles may be affected across its UK business.

In future the whole business will adopt the Jaywing brand, which will incorporate Epiphany, and will relaunch in the autumn. Epiphany’s clients and team will be brought into the wider Jaywing business.

Andrew Fryatt, CEO of Jaywing, said: “Since joining the business three months ago, I have been impressed by the organisation as a whole and its exceptional people.

“However, it became clear that we need a structure that enables us to support growth across all of the disciplines offered by our specialists and better respond to unprecedented levels of transformation right across our industry and in our client sectors.

“The changes will allow us to be more client and market-centric, whilst building expertise in key verticals to continually improve our delivery and effectiveness.

“The performance marketing capabilities of Epiphany will now be fully integrated within Jaywing, allied to our data science heritage and creative skills.

“The structure of the UK business has previously been based on acquisition and geography, but the experience of the last few months has underlined the need for change.

“We need to work more collaboratively, adapting and evolving our offer and assembling our many specialisms to better meet our clients’ challenges.

“This new structure facilitates this and puts us in the best position to showcase the incredible skills within the agency, whilst also improving efficiencies to enable a more integrated way of working.

“Unfortunately, as part of this process, there may be a small number of roles impacted across the UK business.

“We believe that this is positive news for our existing client base, and will also allow for better knowledge sharing and working practices between our teams.”

At the end of last year Jaywing reported its gross profit for the six months to 30 September 2019 had fallen by 20% to £11,996,000.

Jaywing executive chairman, Martin Boddy, announced his departure from the business in January, while CEO Rob Shaw left the company in March.