Yorkshire insurance firms rebrand as part of nationwide programme

Two Yorkshire insurance firms, DE Ford Insurance Brokers and Wilby Insurance Brokers, have rebranded to PIB Insurance Brokers.

The move is part of a nationwide programme that will see a number of businesses under the parent company, PIB Group, rebrand to simplify the business offering.

DE Ford, which was established in York more than 40 years ago, has grown to employ more than 55 people.

The charity insurance specialist was acquired by PIB Group in 2017, which has experienced a period of rapid growth since it formed in 2015 with over 30 acquisitions completed since.

Commercial insurance specialist Wilby Insurance Brokers was established in Halifax more than 35 years ago and has grown to employ more than 70 people across four sites in Halifax, Leeds, Cumbria and Lymm. It was acquired by PIB Group in 2018.

The rebrand comes as part of a wider exercise that will see 11 brands within PIB Group’s Specialty division move under a single brand.

It will also complement the services provided by the PIB Risk Management and PIB Employee Benefits businesses.

All 500 people employed across 30 branches in the speciality division will remain in their roles, and PIB Group hopes to create additional roles in the coming years.

Steve Redgwell, CEO of Retail Specialty at PIB Group, said: “The teams at DE Ford Insurance Brokers and Wilby Insurance Brokers have been an important part of the Yorkshire community and beyond for more than 40 years and we are looking forward to seeing this experience strengthen under the PIB Insurance Brokers name.

“This is an incredibly exciting time for PIB Group as we work to continue expanding our range of services and niche sectors we work with.

“Bringing these specialist commercial lines businesses under one brand will ensure we take a unified approach, and develop strength as a collective for the benefit of our clients.”

Companies now trading as PIB Insurance Brokers include: Cooke & Mason, Wilby, DE Ford, Franklands, Lorica, PIB Private Clients, PIB SME Insurance, QPI, WW Group, BKG West and Cobra Insurance Brokers.

All employees will remain in their roles and keep the same contact details.