Agency round up: Lucky North; Perfect Storm and KC Communications
Leeds-based PR specialist agency, Lucky North has won a major new client and added Ilkley-based composite decking manufacturer Composite Prime to its growing client portfolio.
The agency will work with Composite Prime on a retained basis delivering against a brief that covers trade PR, consumer PR and influencer management to position the brand and its premium products as the best sustainable choice for consumers and trade stockists.
Charles Taylor, sales director at Composite Prime, said: “Right from the outset the team at Lucky North understood our values. We were impressed with their insight and recommendations into how we develop awareness of Composite Prime across our target audiences. We have an ambitious growth plan and we believe that Lucky North and the services they offer will be a huge asset when it comes to achieving our goals.
“We’ve experienced huge growth this year as the appreciation and use of outdoor space, particularly the garden, soared. This extension of the home and utilisation of outdoor space is a trend that is set to continue as individuals and families create garden havens for year-round use.”
Kiran Watson, co-founder and director of Lucky North, said: “We’re always looking to partner with growing brands which form part of the Northern Powerhouse, but also consider the importance of sustainability and their impact on the planet.
“Composite Prime’s growth story is not only inspiring for companies nationwide, but also highlights the importance of an ethical approach when it comes to business. This is an exciting opportunity and we’re looking forward to raising the profile of Composite Prime through a retained press office and news generation campaigns.”
Founded in December 2019, Lucky North offers specialist PR services across both traditional and digital channels. The agency has experienced significant growth during 2020 with 11 clients currently on its roster, following a number of successful pitches throughout the year.
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Digital agency Perfect Storm is celebrating winning two major new pieces of business in the last quarter.
The Leeds-based agency has been appointed by Retirement Villages Group, following a competitive pitch against London and Manchester agencies. The sizeable six-figure account will see Perfect Storm develop a digital strategy, new website, SEO, social media and paid media, as part of a wider growth and repositioning exercise by Retirement Villages Group. which has ambitious expansion plans for the next 10 years.
The agency has also been appointed to deliver a six figure brief by Coryton Advanced Fuels which will initially see them help with brand development and a new website.
As a result of these wins Perfect Storm is currently looking to recruit two new digital producers to help bolster the team.
Adam Errington, who founded Perfect Storm with Dave Nutter, said: “We’re delighted to have been awarded these substantial briefs from both of these amazing companies and we’re very much enjoying working together. Our appointment is testament to how hard the team have been working these last few months. The way our agency model is set up, hand-picking the right talent from our trusted and highly skilled network of freelancers for every project, it has been easy to continue working as normal in lockdown. We’re very used to using technology to help us all stay connected and creative as a team!
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Huddersfield based PR and marketing agency, KC Communications has been named a regional finalist in the employer category of the National Apprenticeship Awards.
Now in their 17th year, the National Apprenticeship Awards showcase the diverse and growing range of sectors engaged with apprenticeships. The awards celebrate employers who fire up their business with apprenticeships, outstanding apprentices who blaze their own trail, and individuals who champion apprenticeships with passion.
KC Communications was founded in 2014 by Katrina Cliffe, who began her career as a business administration apprentice working for design agency, ATTIK. Since founding her own business, a number of apprentices have kickstarted their careers with the agency and currently employs two members of staff going through the digital marketing apprenticeship with training provider, Estio.
Commenting on the shortlist, managing director Katrina Cliffe said: “Having begun my career as an apprentice I understand first hand the positive impact apprenticeships can have on an individual’s career prospects. To be the only micro-business shortlisted against some of Yorkshire’s biggest employers is no mean feat and I am extremely proud of the support that my whole team provides to people taking their first steps to their career.”
