Taxi and private hire firm expands offering with latest acquisition

Leeds’ largest taxi and private hire vehicle operator, Amber Cars, has acquired Gee Gee Cars, based in Beeston, to further boost its offering across West Yorkshire.

The acquisition will see the private hire firm operate an additional 50 licensed vehicles in South Leeds, as well as boosting bookings by 5,000 a week.

Chris Neary, Amber Cars regional director, said: “We are delighted to be welcoming Gee Gee Cars to the Amber Cars stable.

“Not only will the residents of Leeds and the surrounding areas benefit from increased capacity and efficiencies, but Gee Gee Cars passengers will now be able to experience Amber Cars market-leading technology and service standards.

“This includes a winning combination of our booking app, advanced digital infrastructure, and professional driver-partners.”

The deal to acquire Gee Gee Cars follows on from the acquisition of Premier Cars, based in Moortown, earlier this year.

Amber Cars says its acquisition strategy enhances its position as the biggest taxi and private hire operator in Leeds.

The business is owned by transportation technology innovators Veezu, based in Newport, South Wales.

Veezu has four other major service hubs throughout the UK, each operating under established local brands – A2B Radio Cars in the West Midlands, Go Carz in Shropshire, V Cars in the South West, and Dragon Taxis in South Wales.