Six-figure investment and £7m revenue target for cloud specialist

Elland-headquartered cloud technology specialist Vapour has announced a trio of powerful new industry collaborations as the company moves into its next era of growth.

The news marks a £350,000 investment in its toolkit, and the creation of at least seven additional jobs. Vapour is also eyeing a £7m turnover by the end of 2021.

The firm has been appointed as a Microsoft Cloud Solution Provider (Microsoft CSP), having signed a new deal with global distributor Tech Data.

It means customers can source any Microsoft product or service, through Vapour – including Teams licences, Azure, hybrid cloud, backups and support.

Elsewhere, Vapour has enhanced its relationship with existing firewall partner Fortinet, to launch a security-first SD-WAN network proposition.

This move comes in response to market demand for cost-effective hybrid cloud solutions that deliver greater agility, network performance and real-time control.

The third collaboration sees Vapour further cement its long-standing relationship with Veeam, with the launch of a new suite of hybrid backup, data management, servers, storage and disaster recovery solutions, for customers large and small.

The partnerships – which have been almost 12 months in the making – coincide with a complete rebrand for the company, as it nears its eighth anniversary.

Vapour CEO Tim Mercer said: “We enjoy innovating. We aren’t afraid to disrupt. And now I think we can shake up the norm in wider segments of the market too – especially with these tech giants by our side.

“We’ll continue to collaborate with resellers throughout the channel and hope we can further strengthen their proposition by enhancing our toolkit, while satisfying some of the opportunities that are coming in directly to our business too.

“It would have been easy to rein things in when Covid-19 hit. And the economic backdrop has naturally caused vast uncertainty for many. But we had three big projects on our ‘hit list’ for 2020, and we actually accelerated our growth plans as the year unfolded.

“We’ve more significant announcements to come throughout 2021.”