Six-figure investment will support technology to help retailers recover

Leeds-based digital marketing provider, Modo25, has won a six-figure Government investment to support its new retail AdTech platform – BOSCO™.

Modo25 was successful in securing The Sustainable Innovation Fund: round 3 (temporary framework) grant for a single research and development project.

The Innovate UK competition was held to support projects which will help all sectors in the UK rebuild after COVID-19 by winning a share of a £10m fund.

BOSCO™ has been devised to give retailers the power of predictive marketing analytics, combining trusted data and machine learning for maximum budget efficiency.

Using a scoring system, it tells business owners which paid media channels are best for their business and how much should be spent on each for maximum ROI.

Modo25 CEO, John Readman, said he was thrilled to have won the grant.

He added: “This grant has been huge for Modo25 and BOSCO™. This past year has been incredibly tough for businesses, especially those who don’t know much about digital marketing and paid media.

“The new platform is designed to help businesses understand, plan and forecast where to spend their marketing budget online. We hope businesses of all sizes will make the most of this platform to rebuild and succeed in the wake of COVID-19.”

Innovate UK executive chairman, Dr Ian Campbell, said: “In these difficult times we have seen the best of British business innovation. The pandemic is not just a health emergency but one that impacts society and the economy.

“BOSCO™, along with every initiative Innovate UK has supported through this fund, is an important step forward in driving sustainable economic development. Each one is also helping to realise the ambitions of hard-working people.”

Thanks to the grant, Modo25 has been able to rapidly expand the team working on the platform.

So far, the agency has welcomed a new associate director of product and two junior marketing data analysts.