Entertainment industry specialist premiere new service
ZOO Digital Group, a world-leading provider of cloud-based localisation and media services to the global entertainment industry has launched it new remote automated dialogue replacement (ADR) service.
ADR is the process of re-recording original dialogue after the filming process to improve the audio quality or make changes to the originally scripted dialogue, and through this new service Zoo believes it can make it more cost effective in the post-pandemic environment.
The Sheffield-based company’s new system recognises the shift to remote and hybrid solutions which has been accelerated by global lockdowns resulting from Covid-19. Through the new system, a “virtual ADR stage” is created to enable recording sessions from either a studio or remote location. This allows actors, directors, dialect coaches and others to work together in real-time as though they were in the same room, without the need for any third-party collaboration tools.
The new ADR service, is underpinned by the same proven voice capture platform as its award-winning dubbing services and overcomes the widespread industry challenge of delivering the robust and seamless service that actors and directors need.
Zoo Digital experienced a strong 2020, in January announcing a continued increase in revenue, and this looks set to continue. Last week it announced plans to target India for further growth.
With the firm stating that demand for recording capacity is only expected to increase significantly when new productions fully resume, it believes its new solution “will be crucial to helping keep production schedules on track”.
Stuart Green, chief executive officer at Zoo Digital said: “The launch of our dedicated remote ADR service is a clear demonstration of ZOO Digital’s commitment to R&D and positions the business as a leading provider of end-to-end services to the entertainment industry in an expanding global market.
“Our team has built this new platform to deliver the most robust remote ADR service and support the rapidly changing requirements of our industry beyond the COVID-19 pandemic.”