Entertainment industry specialist targets Indian market for growth

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ZOO Digital, a provider of end-to-end cloud-based localisation and media services to the global entertainment industry, is moving forward with ambitious plans to expand its business in India.

The listed Sheffield-based company, which works with over 8,000 freelancers around the world, identified the opportunity to grow its services into India, due to the significant regional growth plans of its clients including the major Hollywood studios and streaming services.

These plans are bolstered by the rapid growth of broadband penetration and mobile technology in the region to enable streaming video services.

Through the India Growth Champions Scheme, delivered by the Sheffield City Region, the company plans to set up partnerships with Indian media localisation service providers, which will enable it to significantly expand its capacity to deliver Indian languages to its clients in international markets.

ZOO Digital benefited from a Market Intelligence report produced by the India Growth Champions Scheme which identified a wide variety of potential partners that supply the entertainment industry.

The company also recently took part in the India Growth Champions Scheme Virtual Trade Mission, enabling it to build relationships directly with some of these partners.

Stuart Green, CEO of ZOO Digital, said: “We are looking to accelerate our capabilities for the languages of India and the India Growth Champion Scheme has given us a great platform to do this.

“Through the scheme, we have been able to identify potential partners who offer media localisation services in India and have that all important experience of the local market.

“The impact of COVID-19 has led to greater demand for video content through the streaming services.

“The number of new productions may have temporarily declined during the pandemic, but this has been offset by an increase in back catalogue work of TV series and feature films that are being delivered to global streaming services.

“We see great opportunities not only in India but also in South East Asia, which is another important target market.

“We’ve created a significant number of jobs in Sheffield, London and in our offices in Los Angeles and Dubai over the past 12 months and are well placed to meet the demand from the industry.”

Sir Nigel Knowles, international advisor to Dan Jarvis, Mayor of Sheffield City Region, said: “ZOO Digital is an innovator and disruptor in the entertainment industry with huge growth potential.

“The India Growth Champion Scheme is set to catapult the company forward, helping them to establish key partnerships in India, which will open up new global markets.

“We are looking forward to seeing what new opportunities this will bring for ZOO Digital.”

Kevin McCole, managing director, UK India Business Council, said: “It has been great to see the immediate interest in ZOO Digital’s work from Indian businesses at our virtual roundtable and trade mission last week.

“We look forward to continuing to support Stuart Green and his team on their India journey, helping them access the opportunities and partnerships that their innovation deserves.”

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