Marketing firm deepens its trans-Atlantic roots with another office launch

Chris Attewell
X The Business Desk

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Digital marketing agency, Search Laboratory, is opening an additional US office in Austin, Texas, less than a decade after it first expanded into America in New York. 

 The Leeds-based company, which specialises in international SEO and paid media, has experienced significant growth in a tough year, bringing on board more big tech sector clients and further expanding its portfolio in this growing industry.  

It says Austin provides the perfect location to continue its growth as the city is home to many tech companies and enterprise software business.

The area also provides access to a wider talent pool of prospective employees and local graduates from a number of universities in the city, including the University of Texas.

Moving to Austin also places Search Laboratory firmly in the Central Time Zone, making it a truly international business and allowing clients even more access to digital marketing expertise – no matter where they are.

The agency adds its head of client services, Laci Wiggins will be moving to Austin to lead the office. 

She said: “Setting up the new office in Austin was an easy decision to make, placing us right in the middle of the current tech hub and in the perfect place to recruit some of the great talent coming from the universities. 

“We’re passionate about embracing local cultures, and becoming a part of the vibrant community.

“As a passionate Texan, I know how exciting it is to be moving to Austin and leading such a great new project for Search Laboratory.” 

The agency is now actively recruiting for several roles in Austin, while the New York and Leeds offices will continue to operate alongside the new Austin premises. 

Chris Attewell, CEO of Search Laboratory, said: “Since we opened our New York office seven years ago, our ambition has always been to grow further into the US and expand our presence there. 

“We’ve got big plans for the US market and have had some brilliant client wins there recently, especially in the tech sector.

“That, combined with our great track record, meant it was time to take the next step in our expansion. 

“When we were looking for a location to open a second US office, Austin ticked all the boxes for us. Proximity to more clients and prospects in the Silicon Hills and beyond meant that the Texas state capital was perfect for us. 

“It also gives us access to a wide pool of employee and graduate talent, allowing us to recruit and develop the best industry candidates, which is hugely important to us.”