Sky continues move into bricks and mortar retail with its largest store launch

Trinity Leeds, the Landsec retail and leisure destination, has confirmed the opening of a new permanent shop for media and entertainment company Sky.

The shop forms part of Sky’s strategy to move into bricks and mortar retail, to deliver an enhanced customer experience and showcase its wider offer.

Bringing Sky’s pay TV, mobile, and broadband products under one roof, the Trinity Leeds unit is separated into designated themed areas, including a Customer Hub and Access All Areas stage for interactive experiences.

Comprising 3,040 sq ft in total, the shop is Sky’s largest to date and the first in the region.

It provides a space for customers to speak with the company’s advisors and test out the brand’s latest innovations.

Matthew Price, retail director, Sky UK, said: “Sky has a long and positive history with Leeds. With our major technology hub just around the corner at Leeds Dock, it made sense to open our largest Sky shop yet in the heart of the city.

“Throw in the city’s growing and diverse population, and it was a no-brainer to build our retail presence here.

“The space at Trinity is the best place to showcase everything Sky can do, and we are delighted to have opened this experiential shop to new and existing customers.”

David Maddison, centre director at Trinity Leeds, said: “Trinity Leeds is still very much in demand when it comes to bricks and mortar stores and we’re excited to welcome Sky on board, offering an interactive customer experience and expert advice.”

This news follows the announcement that sports and lifestyle giant Decathlon has taken 35,000 sq ft at Trinity Leeds, transforming the former BHS and enhancing the fitness-focused offer at the destination.

JLL and Time Retail Partners acted for Landsec at Trinity Leeds. Colliers represented Sky.

Close