Marketing tech company reaps rewards with fresh investment

X The Business Desk

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Digital marketing technology business, Modo25, has secured another six-figure investment.

This time the backing has come from new investor, John McDonnell. It is the third six-figure performance related investment that the Leeds-based company has received in the past six months.

The latest support will enable the firm to add to its existing local recruitment drive which is already seeking to bring 40 new digital jobs into Yorkshire.

McDonnell, who recently joined the Modo25 board, is an entrepreneur with considerable experience in electronics manufacturing, software development and sales.

He also chairs the Connect Leaders Forum at Connect Yorkshire, a not-for-profit business which helps small businesses to grow.

He said: “I’ve known Modo25’s CEO John Readman for a good few years and I’ve been impressed by his energy and drive to succeed.

“The business model he is deploying is eminently sensible and the ‘Software as a Service’ solutions they provide deliver real benefit to online retailers globally.

“I am looking forward to helping on the board and watching the Modo25 team fulfil their ambitions.”

Readman said he sees the new investment as a sign of belief in the performance of Modo25’s business model.

He added: “We’re thrilled that John has invested into the Modo25 vision. Thanks to this, we can expand our ambitious ongoing recruitment drive which is bringing over 40 jobs to Leeds and the surrounding areas.”