Agency roundup: Unify PR & Marketing; Extreme; Harris Creative; and more
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The team at Unify PR & Marketing is celebrating a duo of successes – winning two major national PR accounts while welcoming two more members to their team.
Halifax-based Unify has secured an annual contract with national tile retailer, Tile Giant, focused on media outreach and advertising.
The agency has a strong track record for working with homes and interiors brands, making Tile Giant a natural fit for the Unify team.
Unify will be driving forward consumer awareness through targeted advertising to reach new audiences, as well as handling PR activity within consumer glossy magazines, national titles and retail press.
The agency, which is starting out in its third year of business, has also welcomed Typhoon Housewares to its family of clients.
Contracted to position Typhoon as a style-led housewares brand with a love of fashion and travel, Unify will be reaching out to its influencer network to grow a larger following for the brand, while positioning its product collections within top tier titles.
The agency has expanded its team recruiting Sophie De Luca and Rio Saltonstall as PR & social media executives.
They join Unify’s established team of PR and social experts, bringing with them a fresh perspective and the opportunity to grow their skills in the creative industries.
Emma Leonard, managing director of Unify, said: “2021 is filling us with excitement. We are thrilled to be expanding the business and adding new clients to our books.
“The pandemic has given businesses everywhere a chance to re-evaluate their strategic direction and activities, which we’re benefiting from.
“Sophie and Rio are fantastic additions to the team and have made an impact in just a few weeks.
“Neither have degrees in PR or marketing, but both have commitment, passion and drive in spades which is what makes them so valuable. We all look forward to seeing what the next few months bring.”
Digital marketing agency Extreme has appointed a further three team members, as pandemic recovery fuels demand for its multi-channel services.
Jarra Mulhearn joins the technical marketing team as paid media exec, while Sally Wood and Teo Villacci join the design team as social media designer and designer, respectively.
With offices starting to fill up and hospitality reopening, Extreme is witnessing a steep rise in enquiries for both new clients and work to support the recovery of existing clients, several of which operate in retail and hospitality.
Wood said: “I am Extreme-ly excited to get to work on social content for a whole range of clients.
“I am looking forward to developing my photography and video skills to tell a brand’s story and engage with viewers at a time when businesses are really expanding their horizons creatively to compete.”
MD of Harrogate-based Extreme, Antony Prince, added: “We’re seeing all the signs of pandemic recovery now and it’s important we’re ready to meet that demand, so these new faces and skills are very welcome to help us meet our clients’ needs.”
Leeds-based full-service creative marketing agency, Harris Creative, has secured new contracts with three diverse new clients in the construction sector – Sika Everbuild, Collard and Glidevale Protect.
Building supplies and materials manufacturer Sika Everbuild has appointed Harris to devise and deliver a targeted PR campaign to promote its varied product range within the trade, merchant and specification markets.
Harris’ social media team has also won a new contract with Collard – a demolition and waste management company.
Sustainability has increasingly become a key driver for the construction industry, bringing services like waste management into sharp focus and Collard wanted to maximise this by growing its social media presence.
Rounding up the new cohort of clients is Glidevale Protect which offers roofing and ventilation solutions, plus associated products such as cavity trays and loft hatches.
Having been appointed by Glidevale in early 2021, Harris’ design team kicked off with a multi-platform advertising campaign, followed by the creation of a range of short animated videos and is currently working on a series of key strategic projects for the company.
The new contract wins follow what has been a memorable year for Harris to date, as the company celebrates its 35th anniversary and the successful completion of an MBO by directors Neil Craven and Kirsty Scott.
Harris offers clients within the construction sector a full breadth of marketing services including graphic design, public relations, content creation, web design and development, social media management as well as photography and videography.
Scott, joint managing director, said: “The past 12 months have been marked by change in all areas of business and industry but for Harris the changes have been overwhelmingly positive, thanks in part to our adaptability as a team, and these latest new business wins are testament to that.
“The construction industry is more dynamic and forward-thinking than it is perhaps always given credit for and it’s fantastic to see companies like these recognising the importance of putting a strong marketing strategy at the heart of their business.
“We’re delighted to be working with Sika Everbuild, Collard and Glidevale to help each in turn achieve their wider marketing aims over the next 12 months and beyond.”
Integrated agency CreativeRace has secured a number of major client wins from competitive pitching processes and across multiple services.
The agency has won briefs for two Leeds-based businesses – food manufacturer Rakusen’s and clothing brand Banana Moon, while also securing London-based luxury ski travel brand, VIP SKI.
Leeds-based CreativeRace will be providing social media and communications planning for Rakusen’s, a producer of vegan crackers which are stocked nationally across major supermarkets.
Rakusen’s managing director, Andrew Simpson, said: “We were looking to reach a younger audience and increase our social media presence with our Leeds-manufactured vegan crackers.
“CreativeRace were a specialist in this area & known to us, their enthusiasm and quality of work has only borne out our decision to work with them.”
The agency will be providing SEO, PPC and Digital PR services for Banana Moon, a manufacturer of high-quality personalised clothing.
Banana Moon managing director, Alex Grace, said: “We felt the extremely high quality of CreativeRace’s team and their commitment to understand the brief and think about what we needed strategically both right now and in the future made them the best fit as our digital marketing partner.”
For premium travel brand, VIP SKI, CreativeRace has been appointed to deliver increased brand awareness and conversions to the reopening industry through PPC and SEO services.
Marketing manager for the brand, Nici Hardy, added: “The team at CreativeRace certainly raised the bar with their pitch proposal; detailed, earnest, clearly well considered, and with so much enthusiasm for their area of expertise and our brand.
“They ticked all the boxes in terms of what I was looking for and I am very much looking forward to our collaboration.”
CreativeRace CEO, Rob Shaw, said: “We have had a great start to the year with the growth of existing clients and bringing on board new brands across multiple sectors and varied service lines within CreativeRace.
“It’s testament to the calibre of our teams to have the opportunity to work with such ambitious brands and I look forward to sharing more details on our continued growth very soon.”