Fitness business to open its second studio this month
Harrogate’s Feel Electric Wellness studios, which only opened its doors a couple of months ago, is to launch a second site in Roundhay, Leeds.
The business has been founded by former Leeds rugby union player, Jon Wright.
After suffering a string of back injuries, Wright hung up his Harlequins No 1 shirt to become an entrepreneur when he was 22-years-old.
He started out by selling gym memberships. He then opened his own fitness club in 2006 and went on to found Xercise4Less, one of the pioneers of budget clubs.
Wright built this chain up to over 50 clubs and between 2015 and 2019 sold it in a series of private equity deals.
Feel Electric Wellness offers Electro Muscle Stimulation (EMS) technology, which is currently only available in a handful of places across the UK. It focuses on four areas: overall strength and fitness training; rehabilitation, weight loss and toning and sculpting.
Its current base is in Leeds Road, Harrogate, and the venture’s second studio will open on 31 August on Street Lane, in North Leeds.
Wright said: “Once I had tried and seen the results from this revolutionary training, I realised there is a fantastic opportunity to bring this to the UK market.
“It’s very popular on the Continent, in the US and in the Middle East, but as usual the UK market is lagging behind.
“EMS is all about enjoying quicker toning and firming results than traditional fitness methods like HIIT sessions or weight training at the gym.
“This new technology is offering sports enthusiasts, gym bunnies and anyone interested in developing a healthier low-impact lifestyle, the opportunity to weave EMS into their workouts, yielding faster, deeper results in half the time.
“I am so happy that we’ve been able to bring this new fitness technology to Yorkshire and we are delighted with the success of our Harrogate studio and look forward to opening our Leeds studio this month.
“Like we did with Xercise4Less, we plan to roll this concept out across the UK as market leader.”
Once it opens, the Leeds Feel Electric studio will house multiple training stations and will accommodate up to 400 clients per week.
Sam Turpin, Feel Electric Wellness manager and personal EMS trainer, said: “Each session is designed to be a one-to-one or one-to-two workout with one of our Personal EMS Trainers in a Covid safe environment.
“Trainers select individual programmes to achieve desired results and it’s so satisfying seeing our clients enjoy the rapid results that are so much different to working out in a gym.”
