Agency roundup: Big Bamboo Agency; ilk; The Partners Group; and more

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PR and marketing business, Big Bamboo Agency, has appointed a head of digital.

Matt Dickinson’s arrival at the Harrogate-based agency, which was launched less than three years ago, takes the company’s headcount to 16.

Dickinson, who has spent eight years crafting his profession, will spearhead client Search Engine Optimisation and PPC campaigns.

He will be responsible for the management of online presence, analyse website performance as well as report on competitor activity.

Agency founder, Nicola Stamford, said: “We are delighted to welcome Matt to the growing Big Bamboo team. Matt’s experience will add a very significant string to our bow, and gives us another specialism to benefit our existing clients, as well as new ones.

“Matt’s arrival is a great opportunity for us, and one that I’m confident will help open new doors, as his skills will put us on the radar of a wide range of businesses that were previously out of our grasp.”

Dickinson said: “Joining The Big Bamboo Agency as its head of digital is an exciting step for me, and I know I can add real value to the business, and more importantly to its clients.

“I’m really looking forward to heading up the agency’s digital offering and implementing the skills I’ve learned over the last eight years.”

Dickinson graduated from Leeds Beckett University with a BA (Hons) in business and management. His first experience of digital marketing was in 2013 with a Harrogate-based SEO specialist firm.

From initially working with a range of clients across a broad spectrum of digital marketing disciplines, he then concentrated on technical SEO and content marketing, which saw him structuring new websites, restructuring existing websites, keyword research and optimising page content.

In his last position as a senior SEO manager with a Leeds-based digital agency, he ran the SEO Department, managing client accounts, mentoring members of the wider team and exploring opportunities for client growth.”


Leeds-based integrated agency, ilk, is working with temporary recruitment software and funding experts, Flo.

Starting with brand strategy and then looking at design, website and ongoing communications, ilk will be helping Flo to evolve and develop its brand to highlight its core service proposition.

Phil McDonald, director at Flo, said: “We actually first made contact with ilk a few years ago, and although we didn’t end up working together then, the proposal they put together really stuck with us.

“When we realised we wanted to evolve our brand and relook at our proposition, it was an easy decision to get back in touch. We’re really excited about the project and the insight ilk will bring to the table.”

Nev Ridley, managing director at ilk agency, said: “We were delighted when Flo got back in touch with us.

“We saw straight away that they had a very clear and distinct business concept – one that we felt was built into the the brand name they already had – but that there was still a lot of untapped creative potential in terms of the brand delivery.

“We’re still hard at work on the project, but our focus has been to hone in on the areas whereby Flo can offer its customers something different, and then craft that into a simple yet powerful sell.

“If we get that right, we think we’ll be able to help Flo not just in terms of driving new business, but in terms of better engaging and communicating with its existing customer base.”


PR and digital agency The Partners Group has been appointed by growing security firm Gough & Kelly.

The win will see the York-based PR agency deliver ongoing media relations and social media campaigns to support Gough & Kelly’s growth and recruitment strategies.

Based in Leeds, Gough & Kelly delivers security products and services across the north of England.

The company’s client base covers the commercial, education, sporting, and events sectors and includes Leeds United, Castleford Tigers, Morrisons, DHL, Leeds City College, the University of Sheffield, City of York Council, and the new LNER Community Stadium.

Operations director Ian Crawford said: “As is the case for many companies, Gough & Kelly has been through significant change over the last 16 months.

“We’ve diversified the business to help customers meet the challenges presented by COVID-19, increased our workforce, and completed a management buyout.

“It’s been a challenging time, but also a successful one for the company, and we decided it was time to start sharing more of those successes to support our growth plans.

“Having worked very well with the Partners team previously, they were my first and only port of call, and I’m very happy with the results they are delivering already for us.”

Partners director Karen Tinkler added: “We’re very happy to be working with Gough & Kelly again. They have a great team and it’s an exciting time for the business.

“With their ambitious growth plans and lots to talk about, we’ll enjoy helping them boost brand awareness among the people who matter.”


Modular building specialist MTX, has appointed The Lucre Group to support its UK PR strategy, initially focusing on its healthcare property divisions.

MTX is the latest sector win for the Leeds-based PR, social and creative content agency, joining Berkeley Homes, MEPC Wellington Place and L&Q construction as part of its property portfolio.

Following a decade of year-on-year growth and a number of flagship projects underway, MTX has supported the NHS during a demanding period to deliver fast-track solutions, including the Norfolk and Norwich University Hospital project.

Supporting in the delivery of the PR strategy, The Lucre Group will be tasked with expanding the presence of MTX, driving awareness of its support to the local communities in which they operate, and its innovative approach as a leader in Modern Methods of Construction (MMC).

David Hartley, managing director at MTX, said: “In an incredibly difficult time for the healthcare industry, there’s been increased demand, which has shone a light on the benefits associated with MMC.

“We’re currently going through an exciting period of growth as we further expand our offering, and it’s great to be working with Lucre to support us in this.”

Tamarind Wilson, co-founder and director of The Lucre Group, added: “MTX is the perfect complement to our ever-expanding property portfolio.

“True leaders in their field, modular construction is an innovative solution to current market dynamics and challenges.

“A forward-thinking team that gives so much back to the communities in which they operate, we are excited to help MTX showcase their great work and play our part in fuelling further growth.”