Martech business secures its fourth six figure investment
Leeds-based martech firm, Modo25, has secured a fourth six-figure investment round for its BOSCO™ Connect solution, which is designed to deliver significant benefits to online marketers.
This time, the money has come from three new investors with significant industry experience to support the continued global growth of Modo25 and BOSCO™ – Richard Flint, Mark White and Keith Hunt.
Flint is the former CEO of Sky Betting & Gaming and still sits on the wider Flutter board as a non-executive director.
He is now chair of Butternutbox, a fast growing online subscription dog food business, and an investor in a number of other tech businesses.
White, president and COO of SEKO Logistics, has overseen the growth of SEKO as it works to help underpin the huge shift to online retail.
His knowledge and experience will be helpful to Modo25 as it continues to sign up more global ecommerce businesses for its product.
Hunt, of Results International, has huge experience of overseeing multiple mergers and acquisitions globally.
Over the last 20 years his focus has been specifically around marketing agencies, SaaS MarTech and software businesses.
BOSCO™ Connect is a machine learning platform that helps retailers and businesses increase the returns from their digital marketing and measures the success of their organic and paid media channels when compared to competitors.
This latest investment allows Modo25 to grow its ambitious local recruitment drive, which has already brought 40 new digital jobs into Yorkshire.
New Leeds-based posts currently available at the business include: digital marketing, data science and customer service roles.
Flint said: “Modo25’s CEO John Readman is emerging as a global champion for Yorkshire business in the online performance marketing and analytics world.
“To be frank, I am impressed by his outstanding vision, creativity and determination to succeed.
“I can speak for the other investors when I say that we are looking forward to helping out on the board and watching the Modo25 team deliver further on both their commercial and fundraising potential.”
Readman added: “We’re thrilled that Richard, Keith and Mark have invested into the Modo25 vision.
“Thanks to their investment, we can expand our ambitious ongoing recruitment drive which has already brought over 40 new jobs to Leeds and the surrounding areas.”
