City selected to trial innovative app to get it back to business
Sheffield has been handpicked to trial an innovative new app that has been developed to drive footfall, get the UK back to business and save the high street.
The location-based deals app, MyGeo, is the brainchild of York entrepreneur Sean Gregory who came up with the concept to level the playing field for UK businesses to promote their business by removing budgetary barriers.
Launching this month it aims to provide businesses with a platform to target nearby consumers via their smartphones with bespoke, vibrant and timely digital marketing.
Targeting retail and hospitality businesses the platform which is described as “easy-to-use platform” asks users to upload content and images which will pop up as a notification on consumers phones.
Gregory said: “There is limitless opportunity to build your brand and thrive through MyGeo with no hidden fees or contracts. Much like social media advertising, you only pay when you make an impression.
“This app has been several years in development and we are delighted to bring it to the businesses of Sheffield to trial it before a national rollout. The city has the perfect mix of independent and high street brands with a rich tapestry of consumers including students, young professionals and families.”
He added” “The app is in constant development and other functions in the pipeline have the potential to change the way we do business forever.”
The app launches at an invite-only business event at Sheffield’s Winter Gardens on the 21st September and will be available to download on Android and the Apple store from the autumn.
