Agency roundup: Harris Creative; Fishtank Agency; Principles; and more

Construction specialist marketing agency, Harris Creative, has secured a contract win with tile supplier, CTD Architectural Tiles.

Its new client works with industry-leading manufacturers to offer architects, designers and specifiers an extensive tile product range. The company has a presence across Scotland, the North, the Midlands and London, and covers projects across the country.

In one of its biggest full-service contracts to date, Leeds-based Harris is set to provide CTD Architectural Tiles with a variety of its services spanning PR, social media and digital including e-marketing, SEO and PPC advertising.

The successful pitch for CTD Architectural Tiles comes during a successful year for Harris, which has seen the agency also win nine new clients across the business as well as a management buy-out, with Kirsty Scott and Neil Craven becoming joint managing directors.

Craven said: “Our team is well-versed in working together to deliver an unrivalled multi-disciplinary marketing service.

“It’s always exciting to see our range of services used together to deliver the same overall strategy, and we’re looking forward to putting our collective expertise into practice for CTD Architectural Tiles over the coming months.”

CTD Architectural Tiles’ sales director – architectural, Andrew Sadler, added: “We are very excited to welcome Harris to our brand.

“Their specialism in the construction and specification industry will help to bring our architectural-led ceramic and porcelain tiles to more commercial projects across the country.”

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Digital marketing and website design firm, Fishtank Agency, has reinvented the corporate identity and created a new website, illustrations, iconography and job alert functionality for recruitment specialist Glu Recruit.

The Mirfield-based digital marketing and web design specialist worked with Glu Recruit to reform the user experience to position it away from the stereotypical characteristics of the recruitment world.

Fishtank was tasked with making the job-seeking process more streamlined for candidates,

Its web development team built a job alert function to improve registration for job alerts and applications for vacancies tailored to each candidate’s individual skill set and requirements.

The brand evolution and website were launched in February, resulting in a 29% increase in new website users and 27% and 15% uplifts in overall traffic and online session duration.

Rob Shaw, managing director and founder of Glu Recruit, said: “We’re expanding rapidly; registering a record number of candidates in January 2022, as well as building more new client partnerships than ever before, which is resulting in a big expansion of our team.

“The development of our brand alongside this growth has therefore become essential to ensure we continue to evolve as a company.

“We’re thrilled with the results and can’t wait to see how this helps with the next stage in the evolvement of Glu Recruit.”

Fishtank Agency managing director, Damien Fisher, added: “The project with Glu Recruit has been amazing to work on. The team had clear objectives for what they wanted to achieve, and we were able to build a website and features around these to support their business goals.

“We will be continuing our work with Glu for the foreseeable future to support them with ongoing maintenance to the site and rolling out their updated marketing collateral across other mediums.”

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Brand communications agency, Principles will introduce a four-day working week for all employees on 1 April 2022.

The changes will see staff enjoying more time off work without sacrificing pay. Senior management at Principles anticipate the shortened week will increase productivity by up to 40% and enhance overall staff wellbeing.

Director, Mike Hackett, said: “Our main driver behind the four-day week is to future proof our business and create a better place to work, as well as an excellent work-life balance for all our people.

“We believe the new way of working will allow Principles to attract and retain the best talent in the industry, as well as boost creativity and outputs for clients.

“We discussed making these changes long before the pandemic, but the national lockdowns have been a real trigger for rethinking the world of work.”

The agency will trial the four-day week for three months, monitoring team feedback and productivity throughout that time.

Based in Headingley, Leeds, Principles comprises 20 members of staff across multiple teams with specialisms including brand communications, digital marketing and consumer insight.

The agency is undertaking a recruitment drive in 2022, planning to fill roles across all levels of client services, creative and digital marketing, including junior marketing executives to art director.

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Digital performance agency, connective3, has been appointed by UK-based flooring retailer Tapi.

It has been brought on-board to deliver a connected strategy across SEO, content, digital PR, organic social, and paid social.

The agency’s brief is to support Tapi in its goal to not only become the UK’s number one flooring retailer, but to also become known as the leading brand for its customer experience.

connective3 CEO, Tim Grice, said: It’s amazing to be working with Tapi to unlock growth across their digital channels.

“Like connective3, Tapi has huge ambitions; and this paired with an appetite to connect channels made for a perfect fit. We’re looking forward to working with the team to push performance to the next level and continue to lead the market.”

Johanna Constantinou, brand & marketing director at Tapi, said: A key priority for us in 2022 is to amplify our brand to not only show the great products we offer, but the customer service that accompanies it.

“To do this, we knew we had to select an agency partner where the full customer journey is considered in the creation of a digital strategy.

“connective3’s cross-channel approach, sharing learnings from paid to organic, really spoke to this objective, and was key in our decision to appoint them.”

James Stringer, digital director at Tapi, added: “connective3 are an ideal partner for us. What we really liked was their truly connected approach to joining up digital strategy, driving performance through amplification of messaging across channels, and constantly learning.

“I have every confidence that with their support, we will continue our growth towards being the market leader.”