People: Persimmon Homes South Yorkshire and CDS

Persimmon Homes South Yorkshire has appointed a new managing director to head its operations across South Yorkshire and north Lincolnshire.

Mark Parker joins with over 40 years of experience in the housebuilding industry spanning a range of well-known industry names.

He takes responsibility for over 120 Persimmon employees at its base in Harworth, where Persimmon’s Brick and Tile Works is also located.

He will oversee progress on 10 sites throughout South Yorkshire and North Lincolnshire, including the 495 unit Manor Farm development in Bessacarr, Doncaster.

Parker said: “I’m thrilled to be joining Persimmon and heading up the South Yorkshire team at what is a really exciting time for the business.

“With several developments already underway and applications progressing well with planning authorities, I’m looking forward to working with communities, local businesses and policy makers to deliver much needed, high-quality new homes for the people of South Yorkshire and north Lincolnshire.”

Regional managing director, Karl Wiseman, said: “Mark is a fantastic addition to the Persimmon team. I’m pleased to have such a respected industry figure on board and I look forward to working closely with him.”

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CDS has appointed Geoff Barraclough as its data services director to drive intelligent decision-making for private and public-sector clients by harnessing the power of data.

The hire comes in response to the rise in digitisation across the private and public sectors – as organisations struggle to visualise, understand, and harness the wealth of insight available to them.

Barraclough brings over 20 years of experience to CDS – a Leeds-headquartered agency which enables strategic change for large and complex organisations, including the NHS, Insight Investments, the Metropolitan Police Service and Yorkshire Water.

Clare Gledhill, operations director, said: “Technology, data, and process ecosystems are increasingly entwined in the drive towards digitalisation across both private and public sectors. Central to this is how organisations both interact with and utilise data.

“The difficulty with having access to increasing amounts of intelligence is the inability to make the best use of it. The appointment of Geoff will ensure CDS is best positioned to respond to this challenge.”

Barraclough’s role will be to refine clients’ tech stacks – building solutions that drive value through streamlined decision-making.

He said: “I want to build and embed a culture within CDS that seeks to define success by measuring real-world data outcomes.

“The goal is to take our customers on a journey to understanding how to implement processes and bolster capabilities – ultimately, making the cultural changes required to ensure data is both secure and being used to its full potential.”