Tech firms pool expertise and resources with merger
Harrogate-based iPortalis, a provider of automation software has merged with Hublsoft, a York-based decision intelligence platform provider.
The newly formed group will trade under the Hublsoft brand.
The merger enhances the Hublsoft core technology platform, integrating automation capabilities into its decision intelligence suite. Decision intelligence, an emerging discipline, bridges the gap between data analytics and real-world decision making.
By integrating the iPortalis technology, automation can be applied to a number of decision scenarios; particularly where significant operational and cost efficiencies can be achieved, such as the automated optimisation of cloud or software licensing economics.
Nick Cowlen will continue as CEO of Hublsoft, with Pat Clarke, CEO of iPortalis, joining the Hublsoft board as non-executive chair.
Cowlen said: “We’ve always set out to create technology that amplifies human intelligence, rather than trying to artificially replace it, which demands a powerful blend of both automation and human control.
“This merger represents another significant step in our ability to apply this to very real and pressing business challenges.
“We are thrilled to bring Pat and the iPortalis team into the Hublsoft family, allowing us to broaden our capabilities, enhance our platform and continue providing an exceptional service for all our customers.”
Clarke added: “This is a really exciting time to be joining forces with Hublsoft. With our combined expertise, and in particular our heritage of application license management, not only do we have a compelling strategic vision, we are able to deliver immediate and significant cost savings at a time our clients really need them.”
Hublsoft was advised by Deloitte (Tax), TLT (Legal), and Foot Anstey (Legal).
Advisers to Hublsoft’s venture capital backers Maven were Gateley, RW Blears and Shoosmiths (Legal). iPortalis and its private equity backer NorthEdge were advised by KPMG (Tax) and Muckle (Legal).
