Asda to create 10,000 jobs in convenience store rollout

Leeds-headquartered Asda aims to create 10,000 new convenience store jobs over the next four years, as it accelerates the rollout of its new Asda Express store concept.

The supermarket chain today opened its second Asda Express convenience store and confirmed its plans to open 300 more by the end of 2026.

With sales in convenience stores forecast to grow by 13% to over £50bn by 2027, the development of a store network in this market is a key part of Asda’s long-term growth strategy to become the UK’s second largest supermarket.

Asda says it is looking to bring the Express concept to customers in “convenient neighbourhood and residential settings”, particularly those areas where there is not an Asda store nearby.

The stores will stock around 3,000 products, including a range of fresh, ambient and chilled groceries, as well as products from Asda’s premium Extra Special range and a selection of beers, wines and spirits.

Mohsin Issa, Asda’s co-owner, said: “A key part of our growth strategy is to provide customers with more opportunities to shop at Asda closer to where they live or work.

“With more than three quarters of the UK population visiting a convenience store in the last 12 months, the potential for growth in this market is significant.

“Our ambition is to become the convenience destination of choice by providing shoppers great value and a comprehensive and convenient range of products and services under one roof.”

The target of 300 Asda Express stores by the end of 2026 does not include the convenience stores Asda is acquiring from the Co-op. This deal is currently going through the Competition and Markets Authority’s competition review process.