Agency roundup: Chatter Communications; The SEO Works; and more

Leeds-based employer branding specialist, Chatter Communications, has appointed three new team-members.

It takes the headcount at the agency to 30, which is a 50% increase since the start of 2022.

Chatter is a specialist employer brand agency, helping businesses to attract, recruit and retain the best talent.

Kelsey Dobson has joined as senior account manager and will work on clients including Yorkshire Building Society, the NHS and McLaren Racing.

She joins from the NHS, where she worked in Comms and Engagement, and has also worked in brand marketing at Arla Foods as well as earlier roles at several PR agencies.

Arriving in a newly created production manager role is Rachel Walton, who brings with her a decade of experience working in a range of creative and marketing agencies.

She will manage all of the planning for the agency’s creative work, acting as the lynchpin between the client services and creative teams, encouraging greater collaboration to craft and deliver the very best creative solutions.

Lucy McDowall has also begun a new role at Chatter as an account executive. With a year’s experience as an engagement coordinator in marketing and events, she will join the client services team working on several of the agency’s key client accounts.

Dobson said: “I’m really passionate about purpose-driven work and so when the opportunity came along to work in employer branding, paired with the fast-paced social buzz of being agency-side, I knew it was the right fit for me.

“I love the variety of the clients I’m working with, getting the chance to build relationships with really interesting and talented people across a host of industries.”

Nadia Pluck, head of agency operations, added: “Kelsey, Rachel and Lucy all bring with them a wealth of experience and insight.

“It’s been a fantastic year for Chatter as employer branding moves even higher up the board agenda.

“We have more new recruits starting in 2023 as we continue to onboard exciting new clients and projects – we’re very much looking forward to what the new year will bring.”

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Online healthcare business, Welzo, has selected digital agency The SEO Works to manage its paid online advertising.

Welzo’s main aim is to make healthcare affordable and easy for its consumers. It provides instant online consultations and gives people access to treatments and testing from the comfort of their home.

Sheffield-based The SEO Works was appointed following a competitive pitch process.

Welzo CEO, Adonis Hakkim, said: “We aim to transform the way in which patients interact with their healthcare needs, focusing on instant, affordable and digital access around the globe.

“We have selected SEO Works to help streamline and promote our brand and offerings through their effective PPC campaigns.”

Alex Hill, sales director of The SEO Works, added: “With such a great track record with clients in the pharmaceutical industry, including multiple award-winning campaigns, the opportunity to lead the paid strategy for Welzo was a perfect fit.

“I truly believe that with our expertise surrounding PPC and our exceptional attention to detail, we can deliver the results Welzo requires.

“It’s a great opportunity to implement our bespoke approach. This is a really exciting campaign for us and the team can’t wait to make a start.”

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FourJaw Manufacturing analytics has appointed York-based PR and marketing company, The Partners Group, to further raise its profile among UK manufacturers.

The Sheffield-based tech firm provides accessible and affordable plug and play machine monitoring, which gives manufacturers real-time visibility of the efficiency of their factory floors.

The cloud-based software, combined with plug and play hardware, enables managers and machine operators to
understand the top causes of machine downtime.

The data insight, can then be used to make informed decisions to improve current production processes resulting in increased productivity, capacity and profitability.

FourJaw is a spin-out from the University of Sheffield Advanced Manufacturing Research Centre (AMRC) and has grown significantly over the past two years.

James Brook, head of marketing and communications, said: “We are very pleased to have The Partners Group on board to help raise our profile and shout about the benefits of FourJaw’s machine monitoring platform.

“I appointed Partners Group based on their strong understanding of the manufacturing sector and felt they were ideally placed to help FourJaw on our mission to deliver accessible technology that empowers manufacturers to achieve their productivity potential.”

Partners Group director, Monica Green, added: “FourJaw is a game changer for the manufacturing sector and will help many businesses navigate the industry 4.0 age.

“We are excited to help get the brand and messaging out to manufacturers up and down the country.”