Agency’s revenues near £13m in sixth year of trading

Performance brand agency, Journey Further, has published its 2022 growth figures, reporting £12.9m in client fee revenue, up from £9.2m in 2021.

The growth was driven by a succession of new client wins and large integrated accounts including Marks & Spencer, Dr Martens, ghd and Oliver Bonas.

The agency, which has UK bases in Leeds, Manchester and London, also retained long-standing relationships with a number of key clients including Claires and Sky who have been with the agency since 2017, and Virgin Money who has been with the agency since 2019.

2022 also saw the company launch its US office, now with employees across New York, Texas and California. Within its first six months of opening, the agency has won five new clients, including Sizzler and La Mesa RV.

Journey Further’s headcount grew to 180 employees, with its London office location growing by 30%.

Significant hires included organic director, Paul Norris; head of insight, Thierry Ngutegure; US CEO (former iProspect US president), Duncan Smith; people director, Kim Strachan and chief financial officer, Phil Whaley.

The agency has set itself a £17.7m revenue target for 2023, including a $3m US target.

Robin Skidmore, founder and CEO, said: “2022 has not been without its challenges and I feel extremely proud of what we have achieved this year, particularly given the turbulent landscape we have faced.

“To achieve 44% growth while maintaining and improving our credentials as one of the best places to work in the UK is a testament to the people and culture we care so much about within the agency.

“Navigating the setup and early growth in the States has been one of the most challenging but rewarding things in my career and a dream of mine for many years.

“I have now relocated to New York full-time to focus on replicating our UK success Stateside and can’t wait to see the story unfold.”

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