Soaring demand fuels expansion at communications agency

Counter Context, a specialist communications agency, has expanded its team with an additional 10 staff.

This growth has resulted in increased capacity, improved collaboration and communication across the agency’s operations based in Sheffield, Manchester, and London.

The agency’s headcount has grown from just 20 members before the pandemic to an all-time high of 37.

Its specialist Energy & Utilities team has recently welcomed the appointment of Beth Motley as its new division director. It has also welcomed Lydia Wood, previously joining Counter Context as a temporary intern, as well as Michael O’Sullivan and Rebecca Walker, all as new account executives.

New additions to the specialist Place & Regeneration team has further expanded Counter Context’s reach from its Manchester office, as it welcomes Jade Anderson as an account manager.

Additionally, Maya Lubczynskyj and Abigail Kirk – after completing the internship programme – have joined the Sheffield-based team as account executives.

Counter Context has also seen growth in its newly launched PR division, Altitude, which recently celebrated its first anniversary, growing from two to four employees, bringing in Rachel Measures as account manager and Emilia Williamson as account executive.

Rhea Harvey, a further appointment to the Operations team, specialising in events management, has expanded the company’s suit of services, while the Design team has taken on a new junior graphic designer in Harley Mousley.

In addition to the new hires, Counter Context has seen seven internal promotions.

Alexis Krachai, managing director, said: “This expansion is a testament to Counter Context’s commitment to providing exceptional service and support to its clients as the speed of change in the built environment accelerates.

“As the UK responds to the impacts of the pandemic, the race to net zero and the development of new places to live and work, we’re seeing a growing appreciation with existing and new clients that building understanding and trust is key to delivering projects on time and on budget and benefiting from active involvement from communities.”

Jessica Jenkins, director of operations, added: “It has been an exciting period of growth for us, and we are pleased to have welcomed so many new starters across the business.

“Our company is now more dynamic than ever, and we look forward to the possibilities this will bring.”