Online sales climb at life sciences firm
Life sciences business, OptiBiotix Health, has reported achieving its highest ever own brand online sales last month.
The York-headquartered company, which develops compounds to tackle obesity, high cholesterol, diabetes and skincare, attributes its online sales growth to an improved website, checkout and logistics leading to a 450% increase in the online conversion rate (number of sales divided by number of visitors to site).
It adds these sales have also been helped by the opening up of new online channels such as Amazon.
The firm now has listings of its SlimBiome® Medical and Gofigure® products on Amazon UK and Amazon Prime, Slimbiome® Medical on Amazon Germany (to be followed by Amazon Prime) and Walmart USA.
It is now going through the process of listing products on Amazon India, Amazon UAE, and Amazon USA as part of the online internationalisation of its own brand products and investment in marketing to support further sales growth.
Stephen O’Hara, CEO, said: “We are making good progress on our aims of getting existing partners returning to forecast, bringing in new partners, particularly in the USA and Asia, and expanding e-commerce channels to grow online sales and reduce partner dependency.
“This is all part of plans for each business unit (USA, India, Ecommerce, B2B) to reach operational profitability, at least on a monthly basis by the end of the calendar year.
“The aim for the second half of the year is to continue our focus on managing costs, growing sales and closing out ongoing discussion with a number of larger partners across first and second generation products to ensure a return on investment from our expansion in our commercial and business development team.”
OptiBiotix says one of its partners has secured an international listing for products containing SlimBiome® with Costco, which is the fifth largest retailer in the world.
The company has received a large initial order from a new partner of £116,000 for SlimBiome® from a contract manufacturer of a leading weight management and sports nutrition brand in the USA.
And OptiBiotix has signed agreements with four new partners in Asia for SlimBiome® since April. All these partners have placed orders for the product.
