Tech giant extends strategic partnership with UEFA to sponsor EURO 2024
Technology corporation, Hisense, will be a global sponsor of UEFA EURO 2024, following on from past tournament sponsorship in 2016 and 2020, and a sponsorship of FIFA World Cup 2022.
The extended partnership will see Hisense, which has its UK headquarters in Leeds, gain sponsorship rights for UEFA European qualifiers in 2023-24 & 2025-26, UEFA Nations League finals in 2025, UEFA U21 EURO 2025, Finalissima 2024, and UEFA Futsal 2026 as part of the deal.
Howard Grindrod, vice president of Hisense UK, said: “We are thrilled to be once again partnering with UEFA on the upcoming EURO 2024 tournament.
“The championships are an invaluable way to connect with consumers all over the world, and we look forward to providing fans across the globe with an unparalleled viewing experience of UEFA EURO 2024 through our cutting-edge technology.”
Guy-Laurent Epstein, UEFA marketing director, added: “I am thrilled that Hisense is renewing its commitment to European football as an official Partner of UEFA EURO 202, which will be the third consecutive EURO together.
“Their technologies continue to help make football more accessible and enjoyable to fans worldwide.”
Founded in China in 1969, Hisense is a manufacturer of televisions and home appliances. It has a core range of televisions and cooling appliances, alongside a portfolio of cooking and laundry products, featuring hobs, hoods, ovens, dishwashers and washing machines.
