Children’s bed specialist opens new distribution centre

Bed and furniture retailer Bed Kingdom has opened the doors to its new 70,414 sq ft distribution centre in Liversedge.

The facility has a large warehouse space that will house furniture stock and become the main distribution site for the children’s bed specialist, creating 12 new jobs. In addition, office space spread across three stories and a canteen area will become the new workplace for Bed Kingdom’s buying, marketing, and sales employees.

Over the last three years have seen the firm achieve 76% annual sales growth on average, with a large proportion due to the launch of their sustainable wooden bed range, Noomi. This spurt in sales led the e-commerce company to be listed in this year’s Sunday Times Top 100 list of fast-growing companies.

Bed Kingdom operates purely online and has already achieved 50% year-on-year growth in 2023, which has driven the move to the new premises and set the business ahead of sales targets for the year.

Established in 2011 following an initial £400 investment, the idea was born from a university project before becoming a fully-fledged business. The business now employs 28 people and has further plans to grow its online customer base through investment in key areas of the business, including customer service and marketing.

Founder and managing director Ashley Hainsworth said, “Even for bigger items such as beds, customers are increasingly looking for faster deliveries and shorter lead times. We already offer next-day delivery on some items but want to offer customers an even better service. Expanding our logistics capabilities means we can streamline our processes to provide our customers with quicker responses and faster shipping times. The move is a significant part of our business growth plan.

“We’re currently based in Heckmondwike and Mirfield and were keen to keep our operations nearby. We will be recruiting for 12 new roles at the distribution centre over the next year, and I’m excited at the prospect of being able to create new jobs within the local community.”

As well as investing in the new warehouse, Bed Kingdom plans to expand its product offer and invest further in sustainability to increase customer retention and satisfaction.