People: eviFile; Neill & Brown Global Logistics; Perfect Storm; and more

Leeds-based software-as-a-service (Saas) company, eviFile, has appointed Lucy Flaherty as its people and operations director.

Prior to joining eviFile, Flaherty held instrumental roles in both SMEs and large corporations, amassing extensive operational expertise across diverse sectors.

During her tenure at KPMG, she spent a decade working with various tech teams in the Connected Technology capability, fine-tuning her skills in people management, performance optimisation, and operational excellence.

Her contributions to eviFile will focus on key areas including governance and operational rigour, performance enhancement, and fostering a high performance culture with a focus on reward and recognition.

Her strategic insights and hands-on experience will play a pivotal role in shaping the company’s operational efficiency and overall employee experience.

Flaherty said: “I am thrilled to be joining eviFile at such an exciting period. The company’s commitment to innovation and its dynamic growth trajectory are truly inspiring.

“I look forward to harnessing my passion for operational excellence and people development to drive eviFile’s continued success.”

Luke Allen, managing director, added: “Lucy’s unique blend of operational and people-focused leadership will be instrumental in refining our operational processes, nurturing our team, and ensuring eviFile remains at the forefront of field-data collection.”

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Neill & Brown Global Logistics has made the largest change to its board in four decades.

The family business headquartered in Hessle near Hull, has appointed three new directors to help oversee its next phase of growth.

Long-term employee Stuart Dean has been made portable movements operations director.

He joins the board along with newcomers Paul Allon, who has been appointed the company’s finance director and Dominic Yeardley, the new commercial director. All three are highly experienced in their fields.

The trio join CEO Peter Brown, managing director Colin Moody and logistics director Carl Andrew. Finance director Ian Halder is retiring after 13 years with the company.

Brown said: “These senior appointments have been made as the initial stage of a broader succession strategy and we expect them to play a significant role in increasing our stronghold in the UK, European and worldwide logistics industry from our base in the Humber.

“We have seen consistent growth over the last 20 years while maintaining our family business philosophy, and we will always strive to hold on to this this for the benefit of customers.

“I would like to publicly thank Ian Halder for his hard work, commitment and sound advice, and wish him a very happy retirement.”

Dean has been with the company for 18 years as a manager in the Portable Movements Department and has a wealth of knowledge in European abnormal load distribution, such as the export of mobile buildings.

Yeardley has more than 30 years’ experience in UK & European logistics and has a solid all-round knowledge of the industry.

Allon has more than 15 years’ experience across the manufacturing and construction sectors in which he has led mergers and acquisitions and helped transform companies’ IT and HR functions.

He said: “I am very excited about working with the senior team at Neill & Brown. I want to build on its history and excellent reputation, which extends from the Humber across the globe, to enable further growth over the coming years.”

Neill & Brown started in Hull in 1917 and employs nearly 150 staff over its strategic Hull sites. It exports and imports goods by road, sea and air worldwide and has extensive warehousing capabilities.

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Digital agency, Perfect Storm, has appointed four new members to its team to help the firm deliver on its plans for growth, following a significant number of new business wins.

To help manage the growing demand for its digital marketing services, the Leeds-based agency has appointed experienced talent manager Gen Larkin to the team.

Her brief is to help the agency further develop its network of partners, maximising the talent available to ensure the continuation of exceptional service to clients as the agency grows.

Larkin previously headed global recruitment at Search Laboratory and has worked in the digital marketing sector for seven years.

Also joining the Perfect Storm team is Joe Metcalfe, taking up the role of strategic client partner.

He joins from IMA Home, where he was head of PR, social and content strategy.

His role will see him developing Perfect Storm’s strategic offering as client’s increasingly look to the agency for more top level support, as well as developing its offering in the digital PR, social and influencer space.

Charlotte Smith has taken up the role of digital producer, also arriving from IMA Home where she was senior delivery manager working on accounts such as Jet2.com, British Land, Orchard Pig, Magners and Virgin Media.

In her new role she will be managing a number of key accounts, using her fully integrated experience, particularly in creative and production.

Finally, Sophie Emms is joining as a new graduate, after achieving a first-class degree in marketing management from Lancaster University.

Perfect Storm was founded as a challenger agency in 2016 by Adam Errington and Dave Nutter.

Errington said: “These important appointments are a sign of our growth as an agency as we move to the next stage of our development.

“Our core team is growing and evolving as we maintain our model of bringing in expert partners from our network to help deliver projects.

“Clients continue to see the benefit as they always work with tailored and experienced teams, while getting a better return on investment.”

Larkin added: “Perfect Storm caught my eye because of its unique model.

“The ‘standard’ way in which most agencies operate is no longer fully meeting the needs of either clients’ or talent.

“As the team grows I want to focus on making processes as polished as possible for both employees and the freelancers we work with.

“It’s important to ensure the best talent is always on our radar and that they can see the clear benefits of working with the Perfect Storm team.”

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Harrogate-based carbon accounting and net zero delivery partner firm, Flotilla, has confirmed its appointment of Rob Conway to head sales and business development operations as part of its growth strategy. 

He brings a wealth of experience to his role, with 15 years of working with B2B scale-ups across a range of industries, from the care sector to tech start-ups. 

As business director at Flotilla, he will be responsible for driving new business opportunities and developing and nurturing client relationships while working with Flotilla’s commercial and client services teams to identify future business opportunities.

Conway said: “After a number of years in the tech space, it was seeing the world through my daughter’s eyes and seeing her interest in the environment, combined with ever-increasing extreme weather events globally, that made me rethink my career path.

“When I saw the role at Flotilla, I knew this was the right place and the right time to make a meaningful impact through my role.

“I am excited to introduce Flotilla’s net zero offering to businesses across the UK. By increasing the number of clients we work with, the larger environmental impact we can have.”

John Rastrick, Flotilla’s CEO, said: “Rob’s ambition is clear – to ensure that those are those that are interested in Flotilla’s net zero solutions hear about them in a personalised way and choose Flotilla as their net zero partner.

“Rob will work closely with our team in continuing to build a business of the future and to help achieve our growth objectives, by targeting those sectors and opportunities where there’s a strong strategic fit.

“We believe Rob’s passion, skills, and experience will contribute significantly to our mission of doing things that matter, that make a difference and make good commercial sense.”