Media localisation firm launches Chennai facility
ZOO Digital Group, the leading provider of end-to-end cloud-based localisation and media services to the global entertainment industry, today announces the expansion of its operations in India with the launch of a new production facility in Chennai.
The launch of a second multi-purpose facility in India, alongside Mumbai, is a strategic move to support the production of dubbing and other media localisation services in regional languages. The facility will harness the rich pool of local talent to create authentic localised content, helping to address the increasing global demand for high-quality South Indian language content and distribution of non-South Indian titles in India.
This expansion follows a successful first full year for ZOO India since its integration to the Group in March 2022. It also highlights ZOO’s commitment to meeting the evolving market needs of its entertainment industry clients, recognising the significant growth potential of the region with OTT revenue in India predicted to grow to approximately $4.5bn by 2026.
In September the Sheffield-based firm warned of a significant EBITDA loss in the first half as demand for its translation and localisation services in the entertainment industry was impacted by the Hollywood writers’ and actors’ strikes and changing requirements of media partners. It deferred plans for a facility in Japan.
Chief executive Stuart Green said: “The establishment of our new facility in Chennai marks a significant milestone for ZOO Digital’s operations in India. We are proud of the success of ZOO India to date, which reflects the importance of the region to all global streaming services and the expertise of our talented team. This second facility will scale up capacity to more than double ZOO India’s revenues in FY24, while catering to the region’s wide array of languages and the diverse post-production needs of our clients.”
Rajiv Raghunathan, managing director for India, said: “India plays a crucial role in the global media landscape, boasting rich linguistic diversity and a vibrant entertainment industry. As a leading localisation services provider, ZOO Digital recognises the immense potential of the South Indian market and is committed to supporting content creators in reaching these growing international audiences. Our new facility in Chennai further solidifies our presence in India, enabling us to deliver leading localisation services and unlock new revenue streams for globalised content.”