Reseller deal opens up fresh markets for communications tech business

Mobile Tornado is expanding its UK presence through a reseller partnership with The Barcode Warehouse, a provider of barcode technology, RFID (radio frequency identification), labelling and enterprise mobility solutions.

It means Mobile Tornado’s push-to-talk over cellular and workforce management technologies will be made available to a wide range of sectors including education, healthcare, logistics, manufacturing, retail and utilities.

Founded by chairman Ross Lee in 1987, The Barcode Warehouse helps clients increase performance, operate more efficiently and be more competitive.

It supplies many of the UK’s biggest blue chip brands and is a trusted partner of device manufacturers including Datalogic, Epson, Honeywell, Samsung and Zebra.

Andrew McNamara, channel sales manager at Harrogate-headquartered Mobile Tornado, said: “We are happy to have joined forces with The Barcode Warehouse, a company committed to exceptional customer service and helping its clients to solve business challenges and make the most of opportunities ahead.

“This exciting new partnership opens up important new markets for Mobile Tornado in the UK and gives large organisations and SMEs the chance to improve safety, efficiency and productivity through our cutting-edge technologies for instant communications and workforce management.

“It is another sign of the growing confidence in push-to-talk over cellular services compared to legacy radio systems.”
Liam Reid, director of technology and innovation at The Barcode Warehouse, said: “We are always looking for the latest innovation to support our clients’ success and we have been very impressed with Mobile Tornado and its capabilities.

“We look forward to showcasing its technologies to our customer base.”

Mobile Tornado’s technologies are currently deployed in more than 30 countries worldwide with mobile operators, government agencies and private enterprises.