Equestrian specialist takes the reins with more than 100% revenue growth

Bradford-based equestrian brand, Harry Hall, has recorded an increase in revenue growth of 26% over the past 12 months, with its turnover predicted to reach £6.8m by the end of the 2023 financial year.

It means the company has enjoyed a total 109% rise in revenue since the start of the pandemic – 2020/2021.

Harry Hall says a major catalyst for this growth is the pivoting of the business from a solely B2B operation, to a consumer-focused organisation at the end of 2017.

It saw a gap in the market to serve equestrian consumers with products and services digitally in a predominantly offline market.

This demand from consumers for equestrian products and services from one, online specialist also led to the launch of the Harry Hall One Club in June 2017.

It now has more than 41,000 members, who receive benefits such as public liability and personal accident insurance, shopping discounts and free shipping on all orders from the firm.

Liz Hopper, managing director, said: “The last few years have been pivotal to the success of Harry Hall – realigning the business to become solely focused on serving the needs of the consumer and adapting to the changing landscape has been a key driver in the exceptional growth in our revenue. 

“Launching the One Club was also a key turning point for the business. We identified an opportunity to serve our customers further with simple insurance products with clear and transparent pricing, elevating our fully digital customer journey even further. 

“In more recent years we’ve expanded the offering of the One Club to meet consumer needs even further by introducing a free legal helpline and rider fracture cover, amongst other member benefits.

“As we look to the future, we intend on launching new benefits and perks as part of our One Club membership scheme to further cater to the needs of our members and become a one-stop-shop for all things equestrian.”