Mexican food restaurant chain to launch in Yorkshire
Mexican eatery, Boojum, has set its sights on Leeds for its next store opening this spring.
The business has enjoyed success with the 15 restaurants it has opened since 2007, predominantly in Belfast and Dublin.
With a vision for further expansion in major UK student cities, Leeds will be its first mainland UK store and 16th site overall.
Boojum says it intends to make a significant investment in a new Leeds-based central production kitchen, alongside the new store investment. Together, the two facilities will create a total of 40 new jobs.
Robert Powell, head of operations, said: “We’ve seen other brands try to expand and not build out the necessary supply chain solutions to deliver the optimum experience.
“This often results in out-of-stock days or food sitting on shelves longer for the consumer, neither are ideal.
“Our investment is aimed at delivering the freshest, highest quality Mexican product in the market.”
The business adds it will operate a multi-channel, sit-in, takeaway, click ‘n’ collect and delivery model from its Leeds base.
Boojum founder, David Maxwell, said: “Boojum’s expansion into Leeds is no coincidence. The city’s bustling student life and reputation as a foodie paradise make it the perfect stage for our vibrant flavours.
“We’re not just serving food – we’re creating experiences and we’re excited to blend our Belfast roots with the dynamic spirit of Leeds.”