Record growth for vitamin and supplements retailer

Vyta Health, a vitamin and supplement business headquartered in Driffield, East Yorkshire, has reported another record year of growth.

In 2023 the firm, which marks 15 years in business this year, saw its revenues grow by 42% from £17.4m to £25m. 

Last year, its headcount also expanded with eight new hires – Dario Michel and Alex Plum joined in the Netherlands as content manager and marketing manager in the Amazon team, and John Early joined as SEO manager in the UK.

The warehouse and finance teams grew to assist with the increase in sales and Ben Schmitz was promoted to managing director in the Netherlands. Several senior hires are planned for 2024.

To support the growth of the business, Vyta Health opened a new custom-built distribution centre in the Netherlands last year, and has agreed office expansion plans in the UK.

Will Brennand, group CEO, said: “We’re excited to see the ongoing growth of our business as we continue to source and distribute high quality supplements for our UK and European customers.

“I’m pleased to promote Ben to MD to lead the Netherlands distribution centre and support the group’s strategic objectives.

“We will continue to work closely with our US brand partners and import the products that consumers are looking for.”