Men’s fashion retailer arrives in city centre

Independent men’s fashion retailer, Yards Store, will open its new Sheffield city centre premises tomorrow – 22 March.

Originally founded in 2016, Yards Store launched its first store in Macclesfield, before relocating to Manchester in 2019.

The Sheffield outlet, which will be on Pinstone Street alongside the new Fjällräven Sheffield store, forms part of Heart of the City – a city centre development scheme led by Sheffield City Council and its strategic development partner, Queensberry.

Yards Store director and co-owner, Tim Gardiner, said: “With the severe challenges that retailers in the UK have been experiencing, we believe there are great high street location opportunities for independent retailers such as us, the key is to have a distinct identity and a carefully curated brand line-up, and this is what our team has achieved with the new Sheffield store.

“We believe Sheffield is the ideal location to host our continued development of the Yards Store brand, coupled with its close proximity to the great outdoors, we feel it will sit perfectly among the existing retail and hospitality offering that Sheffield has been successfully evolving.”

Councillor Ben Miskell, chair of the Transport, regeneration and Climate Policy Committee at Sheffield City Council, added: “It’s fantastic to see Yards Store opening on the same day as the neighbouring Fjällräven store.

“Both stores truly enhance the fashion offering in the city centre and I’m confident both brands will prove to be extremely popular with our shoppers.”