Growing agency boosts its headcount to over 200 with latest acquisition
Brand content and activation agency, Ride Shotgun, has acquired Volume Group, a group comprising B2B marketing agency Volume and people performance and learning and development specialist, Shine.
The deal brings Ride Shotgun’s team to over 200 people, adding offices in Reading, the US and Sri Lanka to its existing portfolio of bases in Sheffield, Leeds and Manchester in the UK, as well as Bulgaria and Portugal.
The combined annual turnover of the enlarged business will be around £15m.
Ride Shotgun explains the acquisition adds even further expertise to its Strategy, Creative, Digital, Photography, CGI and Video operations.
Mark Mallinder, CEO of Ride Shotgun, said: “The brilliantly talented teams at Volume and Shine are a welcome addition, bringing with them a wealth of experience in technology driven solutions to client challenges, particularly in the tech sector.
“In addition to the teams’ skills in delivering digital content and immersive experiences in VR and AR for global organisations, we’re pleased to be adding the expertise in People Performance through innovative learning and development solutions.
“In a world of AI, boosting human performance in business will be the differentiator and we’re looking forward to working with our clients to solve their challenges in this area, both now and in the future.”
Chris Sykes, Volume Group CEO, added: “It’s exciting to join the Ride Shotgun team and this is the next evolution for Volume.
“Our businesses are truly culturally aligned and together we will continue to deliver success for clients by delivering innovative technology driven solutions.”
Ride Shotgun launched in January 2022 following the merger of Leeds-based content creation and production specialists, Cry Havoc and the Sheffield-based strategic brand activation agency, Born + Raised.
It then acquired CGI company Set Visions later in 2022. In July 2023, CCW was acquired by Ride Shotgun to create one of the UK’s largest CGI production houses.
