Agencies: Impulse, ilk, Harris Creative

Harrogate based events company Impulse Decisions is one of only five companies in the UK to be official on-sellers of tickets for this years Abu Dhabi Grand Prix. The event takes place on 5-9
December this year and is the only current F1 race which is named after its host city rather than its host country.

Ross Bousfield Head of Sport, said, “The Abu Dhabi Grand Prix is a flagship event on both the Formula 1 and Impulse Decisions calendar. The event continues to grow year on year, and the
experience both at and away from the circuit combine to make it a truly memorable weekend. It is a very special and unique venue straddled by the Yas Viceroy Hotel, and we are delighted to be able to offer it to our clients. We have a variety of hospitality upgrades and packages, and it really is a once in a lifetime experience. We include a range of options including a brunch watching the practice laps, a walk through the pit lane, and additional extras such as a desert safari and concerts taking place in the city too. Full details are on our website, and we have a few packages remaining.”

Currently based in Windsor House in Harrogate, but moving to new offices soon, Impulse Decisions also offer a range of other sporting events and corporate hospitality in addition to their charity auctions.


Leeds-based integrated marketing agency, ilk, has been appointed by energy drink brand HELL ENERGY to deliver strategic social and paid media activity across UK markets.

Nev Ridley

Crafted in 2006, HELL ENERGY is one of the fastest growing FMCG brands in the world. Just four years later, it became the market leader in Hungary and has since become well-known internationally, with an export market of more than 60 countries.

After a competitive pitch process, the HELL ENERGY team appointed ilk to raise further awareness of their presence in the UK, with a focus on strategic social marketing that is aimed at both consumer and trade audiences. Working closely with a network of global agency partners and with the internal marketing team in Hungary, ilk will be leading brand building and awareness activity across organic social media, paid advertising, influencer marketing and ambassador programmes.

“We are thrilled to welcome HELL ENERGY to our ever-growing list of clients, as we aid in cementing its UK presence through our social and paid services.” Nev Ridley, Managing Director at ilk Agency, comments. “We have a lot of experience working with various beverage clients, and it’s certainly exciting to be working with a brand as transformative as this one. There is a lot planned for 2024 and beyond, and we’re very much looking forward to achieving great results.”

Adrienne Popovics, Marketing Director at HELL ENERGY, added: “We selected ilk Agency based on their demonstrated success in delivering imaginative and impactful campaigns. We are confident that the team’s innovative strategies and thorough understanding of the UK market will play a pivotal role in effectively implementing our UK marketing strategy.”


Leeds-based construction marketing specialists Harris Creative has launched a new dedicated resources hub on its website.

Harris Creative’s new resources hub will be populated with marketing tools, tips and information designed to help guide and support construction companies across the supply chain from product manufacturers and distributors to main contractors. With more than 35 years’ experience as a full-service agency working exclusively in the construction sector, the Harris team is well-versed in construction marketing strategy and execution and its new resource hub is a way to share some of this knowledge in an accessible format.

The launch has been timed for the start of the UKREiiF event which will see tens of thousands of built environment professionals descend on Leeds over the course of three days.

Kirsty Scott, joint managing director commented: “We’re quite rightly proud of our home city and we love to see Leeds buzzing during UKREiiF each year. With the main event based at Leeds Docks we’re inviting people walking past our office on The Calls to take a side quest this year to meet our friendly team and talk all things construction marketing. But anyone who can’t see us in person can visit the new resources page and download our handy marketing checklist which we’ve created to quickly check your marketing is on the right track.”