Northcoders relaunches business to business brand

Manchester headquartered technology training business Northcoders has created a new brand – Counter, for its business to business division.

Technology consultancy entrepreneur, Tom Walton, is to join the AIM listed business as a strategic adviser.

Northcoders said the Business Solutions division will specialise in deploying UK-based teams of technologists into corporate clients, building dedicated teams with cloud and software skills, including AI/ML development, data and cloud engineering. 

The business has recently won pilot schemes with high-profile companies including a high street building society and UK investment administrator listed on the Main Market of the London Stock Exchange as well as a global banking firm, which they claim showcase Counter’s capability to deliver significant value in the tech sector.  

Amul Batra, Northcoders

Amul Batra, co-founder of Northcoders and managing director of Counter, said: “Counter isn’t just another consultancy; we are redefining the way in which organisations solve their short and long-term problems by directly embedding our skilled consultants into client projects. These teams, who choose to work with the client, not only solve immediate technical challenges but are also potential future employees, aligning with Northcoders’ mission to provide life-changing opportunities and address the tech industry’s skill needs.”

Tom Walton co-founded Infinity Works, a cloud and digital transformation consultancy acquired by Accenture in 2021, and hopes Counter will be “revolutionising consultancy technology training services with a unique, enduring approach.”

Tom Walton added: “I am excited to be part of the Northcoders journey. With Counter we are pioneering a different consultancy approach that changes the way in which organisations can harness tech problem solvers. Instead of transient consultants, we are embedding the best tech minds into the very fabric of businesses to not only address short-term project needs but also promote sustainable growth and innovation. The benefit for organisations is that they can trust that the knowledge and candidates that we create, will be a long-term addition to their organisation.”

The new Counter brand was created and developed by BGN, the Manchester-based brand-led design and digital agency.