Long-established bicycles retailer to launch its latest store

JE James Cycles is opening a new branch in Barnsley town centre tomorrow – 25 May.

The family owned business, which has been trading for more than 60 years, will be operating under the same roof as the Giant and LIV cycling brand.

Located on Eldon Street, the shop will offer cycling enthusiasts bicycles, electric bikes, clothing, accessories, servicing and more.

The business already has stores in Sheffield, Rotherham and Chesterfield.

Ted James, of JE James Cycles said: “We’re thrilled to bring this unique retail concept to the cycling community of this hard working South Yorkshire town.

“By collaborating with Giant UK, we aim to cater to a diverse range of cyclists, from families to beginners to seasoned professionals, with the best selection of products and expertise available. We can’t wait to meet the people of Barnsley and show them our new store.”

Jonathan Hall, JE James Cycles operation manager, said: “Our expansion with the opening of Barnsley is a testament to the resilience and success of our business and its staff through challenging times.

“This milestone reaffirms our commitment to providing exceptional products and services to our valued customers both locally and nationally.

“As we look forward to the future, we’re thrilled at opening a new store in Barnsley and welcome the opportunity to serve its cycling community with excellence.”

JE James Cycles Rotherham manager, and new JE James Cycles Barnsley manager, Adam Carey, added: “I’m immensely honoured and excited to embark on this journey as the manager of our Barnsley store.

“With great enthusiasm, I eagerly anticipate the opportunity to engage with and serve the local cycling community.

“Our team are committed to delivering exceptional customer service, and ensuring that each interaction will be met with expertise, care, and a genuine passion for cycling.

“Together, we aim to foster lasting connections and create a welcoming environment where every cyclist feels supported. I look forward to becoming a part of the vibrant cycling culture in Barnsley.”