Property people: Beal Homes

New sales and marketing director, Ross Clarkson, has joined regional housebuilder Beal Homes with a brief to drive sales growth, including in new areas of Yorkshire.

He has joined East Yorkshire-based Beal from national housebuilder Taylor Wimpey, bringing 10 years of experience as a PLC director to the family-run company.

His arrival comes as chief executive Richard Beal targets a rise in sales volumes from around 300 completions a year currently to 400 in the next two-three years, as a platform for further growth.

As part of this, the company is actively looking to expand beyond its established footprint in Hull, East Yorkshire and Lincolnshire.

Clarkson, 40, has arrived after five years as sales and marketing director for Taylor Wimpey Yorkshire and, before that, five years as Yorkshire sales director for Bellway Homes.

He said: “Beal is a company with values that align with mine and that has an outstanding reputation for quality. It’s really important for me to feel proud of what we build and sell.

“I’m excited to be part of the Beal leadership team and to play my full part in driving the business forward. I’m here to grow our sales volumes, delivering on Richard’s vision, and to build the sales team.”

Richard Beal added: “We’re ready to put our foot on the gas to deliver the high-quality new homes our region needs, when market conditions allow.

“We have a strong landbank and a business model offering homebuyers a service that is in high demand.

“With the investment we’ve made in our new head office and Design Lounge, we have the capacity to increase our volumes significantly.

“Part of that will be looking beyond our traditional footprint, while still focusing on sites within an hour’s drive time of our head office.

“That takes in large parts of West, South and North Yorkshire and we’re actively looking for attractive opportunities in these areas.”

Clarkson succeeds Sue Waudby, who has retired after 21 years as sales and marketing director.

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