£20m package to fuel international growth for brand consultancy
A Huddersfield-based global brand consultancy is set for international expansion after securing an eight-figure funding package from HSBC UK.
Principle Global will use the £20m HSBC UK funding package to facilitate growth into new and existing international markets, specifically targeting the UK, US, Europe & MENA regions.
As a result, the company is expecting to strengthen its Management Team for the next generation of growth across multiple offices and generate double digit turnover growth over the next 12 months.
Richard Butterfield, global chairman at Principle Global, said: “As we are dedicated to enhance our offering globally, we knew we had to find a banking partner that bolstered our vision in becoming a world leading brand strategy, experience, design and implementation organisation.
“With the support of HSBC UK, we can strengthen our business model in the UK while expanding our teams internationally and collaborating with an even more diverse array of companies in new markets.
“The next 12 months promise to be incredibly exciting for Principle Global as we embark on this journey of growth.”
Mike Edwards, relationship director at HSBC UK, added: “We are committed to offering support that empowers businesses to create new jobs, secure new business and reach ambitious international expansion plans.
“We are excited to be part of Principle Global’s journey and to help them unlock new opportunities across international markets.”
Founded in 1987, Principle Global provides brand consultancy in over 70 countries and employs over 700 individuals across the company.
Its clients include the automotive giants Jaguar Land Rover and Jeep, as well as Bupa, Specsavers and O&CC, the largest outdoor retailer in the UK.
Principle Global was advised by Squire Patton Boggs during the deal process.
