Record sales fuel expansion at nursery products retailer
Huddersfield-headquartered high street nursery brand, Mamas & Papas, has reported record sales of £154.3m 2022/23: £144.1m) for the 12 months to 31 March 2024.
Underlying profit was up 27% to £13.2m (2022/23: £10.2m), with adjusted pre-tax profit up 33% to £9.1m (2022/23: £6.8m).
Sales across the business’s 36 UK concessions – as of March 2024 – with M&S and Next grew 48% in the period thanks to six additional destinations as well as the full-year sales impact from 15 new locations opened in the prior year.
The company, which designs and sells travel systems, nursery furniture and baby products, said it would continue to fill gaps in its retail estate to make the brand more easily accessible to customers across the UK and build its market share, which has more than doubled over the last four years.
It opened its biggest ever concessions in Cardiff earlier this year within Marks & Spencer stores.
Mamas & Papas also operates 28 overseas concessions with El Corte Ingles in Spain, MAP Active in Indonesia and Central Department Store Group in Thailand, with more planned for the year ahead with new and existing partners.
The retailer currently employs about 1,000 people. It was founded by husband-and-wife duo David and Luisa Scacchetti in 1981 with a single store in Huddersfield.
Nathan Williams, chief executive officer, said: “We are extremely proud to be delivering these numbers and what we are achieving with this great brand.
“Last year we saw the benefits of our investment in the brand and the business, with profitable sales growth from our key retail and e-commerce channels.
“What is really exciting is that as our data capabilities increase, we’re increasingly able to tailor support for parents and be even more helpful at critical points of their pregnancy journey.
“Getting even closer to our customer represents a major area of focus and opportunity as we deliver our purpose to inspire and support parents to be the best they can be.”
“We’re also continuing to focus on new international partnerships as we globalise our brand, building on the momentum we’ve already created overseas.
“And there are still a lot of pins on the UK map where we see huge potential to bring our range to more customers and make us the most accessible brand in our market.”
