Overseas expansion for children’s swimwear brand
Humber-based UK children’s swimwear brand, Splash About, has achieved international growth in both Australia and the USA.
The company, which is headquartered in Grimsby, has acquired its distribution partner Little Toggs in New South Wales, rebranding the business Splash About Australia Pty Ltd and for the first time the business has hired a team in the USA.
The move into both continents is designed to accelerate relationships with infant swim schools, retailers and facilitate distribution as demand for product increases.
Lesley Beach, joint managing director of Splash About International Ltd, said: “The potential for growth in Australia is huge with over 1.8 million children currently learning to swim.
“We had a strong presence in the market working closely with Little Toggs, but the infant swimwear and accessories market has grown exponentially.”
To facilitate demand, Splash About has invested in state-of-the-art warehouse facilities to quickly fulfil orders and maintain a high level of customer service.
In Australia the business is based in New South Wales and will be spearheaded by Little Toggs founder Kylie Hadid and in America, Damien McDonnell is heading business development in Texas.
In addition to swimwear and swim accessories, Splash About has devised a range of flexible Partnership Programmes to work with swim schools globally, which are aimed at helping them drive venue, operate efficiently, and decrease costs without increasing prices.
