Fitness studio to launch in Yorkshire with Lord Sugar investment

Rachel Woolford, the 2024 winner of the BBC’s “The Apprentice”, has revealed plans to launch her first joint initiative with Lord Sugar, in her home city of Leeds.

The project will see Woolford expand her fitness space, North Studio, to offer a dedicated Reformer Pilates studio next door.

Lord Sugar has partnered with Rachel to acquire the commercial premises which will be part of an expansion of the existing Leeds studio and will further enhance North Studio’s Pilates offering with an extra 120 classes a month.

Former economic and business management student turned fitness entrepreneur Woolford, 28, beat pie shop owner, Phil Turner, in the final of the 2024 series of The Apprentice with both pitching to Lord Sugar to win £250,000 and go into business with him.

Following her win Woolford cited ambitious growth plans for North Studio and this expansion marks the first step in realising her long-term vision for the business. 

Lord Sugar said: “Our acquisition of the commercial premises marks not only a significant milestone for North Studio but also a bold step forward in our new business partnership.

“This project brings an expansion of the existing North Studio offering is a direct response to the growing demand in the fitness industry for Reformer Pilates.”

Located in Roundhay, North Studio was established by Woolford in 2020.

The studio space also has a “Refuel Kitchen” serving coffee, fresh juices, smoothies and energy boosting shakes. 

Woolford said: “At North Studio, we’re all about delivering the highest quality, small group personalised fitness experiences.

“With investment from Lord Sugar, we are now able to achieve the next stage in our planned growth with the addition of a fantastic new space dedicated to Reformer Pilates that is still in keeping with our boutique studio vibe.

“I am extremely excited to start this new chapter in partnership with Lord Sugar and the team is working hard to bring the new studio to life ready to welcome clients.”

Design and fit out of the Reformer Pilates studio is underway and it is expected to be open in early February.