Flooring business launches base in Middle East to drive international sales growth

Ossett-based specialist flooring company, AIREA, has opened a sales showroom in Dubai, United Arab Emirates.

The group explains that it is increasing its focus on growing international sales and has identified Dubai as its strategic hub to serve the Middle East.

It says economic confidence in the region has remained strong despite global headwinds.

AIREA adds its local presence will enable the group to build on its current market position in the region and capitalise on the rapid expansion of the commercial flooring sector within the Gulf Cooperation Council (GCC) countries, the MEA region and India.  

Médéric Payne, chief executive officer, said: “The group’s growth strategy is underpinned by our pursuit of new global export markets and the opening of our Dubai showroom enhances our presence across the GCC, MEA regions and India. 

“Dubai serves as a major centre for prestigious commercial and residential developments, providing a significant opportunity for the group to drive sales growth of our successful carbon-neutral products and the increasing demand for our low-carbon ranges.

“Burmatex® is a prominent ‘Made in the UK’ British brand and manufacturer with a rich history of providing global customers with innovative, sustainable flooring solutions. 

“We are confident of delivering sustained growth across these regions.”