Acquisition extends outdoor advertising firm’s national reach

Outdoor advertising specialist, 75Media, has acquired most of Mass Media’s large-format digital roadside billboard portfolio, further strengthening its position in the UK outdoor media industry.

Thirty one sites have already been integrated into Leeds-based 75Media’s growing digital portfolio, meaning the company can deliver greater audience numbers to brands in a range of locations.

The newly-acquired portfolio reaches 19 million people per fortnight, which further increases 75Media’s broadcast capabilities.

In addition to these 31 existing sites, 75Media will operate a large proportion of Mass Media’s agreed future pipeline of D48 (digital billboards) and large-format digital (LFD) sites, taking the total number to 49.

Paul Inman, CEO and founder of 75Media, said: “This acquisition is a significant step forward for 75Media.

“It not only enhances our digital portfolio but also sends a clear message to the industry – we are expanding, we are investing, and we are committed to delivering high-quality roadside advertising opportunities.

“Mass Media has built an impressive estate of large-format digital sites, and we’re pleased to be bringing them into our network.”

Mass Lambresa, CEO of Mass Media, added: “Now is the right time for this transition. We’ve had great success with our large-format digital portfolio, and 75Media is well-placed to take these sites forward.

“As we move on to new projects in the OOH (out-of-home) industry, focusing on emerging technologies and development, we’re confident this move benefits both parties and ensures a strong future for these high-quality locations.”