How saying no is the real competitive advantage for Yorkshire’s fast-growth companies
What separates Yorkshire's fastest-growing businesses from their peers is not just the opportunities they seized, but the ones they turned down. As competitors chase turnover, staying focused on relationships and margins has become the real competitive advantage.
"We've been very selective in the client base, identifying the clients that want a relationship," explained Gary Williams, managing director of Widd Signs, the family business founded in the 19th century that's grown from £2-3m to £15m turnover under his leadership.
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