News in Brief: Consultancy launched to help rural and tourism businesses; AA Warranty signs deal with leading paint protection provider and more

A NEW consultancy has been set up to offer support to rural and tourism businesses. 

Businessman Michael Dean, from Wigglesworth near Settle, has set up TourismIdeas to offer SMEs access to expertise and skills found in major companies. 

Mr Dean said: “Small and medium businesses are the backbone of the economy, nationally and locally.  But often they lack skills in specific areas such as marketing or longer-term direction.  I have set up TourismIdeas specifically for rural and tourism businesses so they can tap into that expertise as and when they need it. 

“Rather than having to employ another member of staff, they can use our resources and skills to deliver the results they require for as long or short a time as needed.”

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AA Warranty of Sheffield has signed a contract with Swissvax UK to introduce the company’s leading paint protection products to more than 1,000 dealers nationwide.

Swissvax is a handcrafted car care system made in Switzerland.  Its paint protection programme delivers vehicle protection products for new and used cars to protect paintwork and interiors.

Chris McDonald, head of group sales at AA Warranty, said: “We are very excited at the potential for this association.  We believe it to be the best product on the market  and are keen to demonstrate that to our key dealers who are looking to differentiate themselves out there with a product that makes a good car even better.”

Andrew Mearns, of Swissvax UK added: “We were delighted when AA Warranty chose us as their preferred supplier and look forward to working closely with them to add value to their dealer network.”