Mamas & Papas roll into Greece and Cyprus

MAMAS & Papas, the pushchair and buggy brand loved by celebrities, has confirmed a new franchise partnership with Greek retailer Lapin House.

The contract will see the Huddersfield-based firm deliver to 10 stores and 17 concessions over the next five years within Greece and Cyprus – a territory that is experiencing population growth and increased birth rate for the first time in five years.

It will also bring the Mamas & Papas (M&P) brand to the eastern Mediterranean for the first time. The firm’s flagship store is scheduled for launch in Athens in the autumn.

The first franchise store is set to open in the Greek capital this month.

M&P deputy chief executive Richard Faulkner said:”Lapin House offers the perfect partnership due to the breadth and depth of the group’s children’s fashion retail experience.

“Mamas & Papas will look to utilise this foundation and introduce the brand’s award-winning baby gear, interiors and gift collections into the market as we have across the world.”

Stavros Papaioannou, founder of Lapin House, said that the guarantee of high quality collections and the sophistication of the retial experience from both M&P and Lapin House would assure the relationship’s success.

“Throughout the 35 year journey at Lapin House, the key component of the its success is the fact we as a brand have always strived to create the best and be a market leader in the world of children’s product,” he continued.

“The synergies between Lapin House and M&P in terms of standards, image, quality, vision and ethics is a perfect match.”