NorthernNet helps produce first remote World Cup anthem

LEEDS Music Trust is helping to produce the first ever remote World Cup Anthem using only NorthernNet digital technology to help it collaborate with partners more than 350 miles away.

With just one face to face meeting, the charity which has helped musical heavyweights such as the Kaiser Chiefs and Pigeon Detectives on the rise to fame, is a part of a trio of young talent that is out to set a new technological precedent by producing a full song and video package working solely across a high speed network.

The NorthernNet digital pipeline, developed to help create a world class digital and creative hub across the North, offers transfer speeds that are 20 times faster than the average FTP, transferring 1GB of data in 1minute 20 seconds.

Seventeen Pay As You Go (PAYG) Media Access Bureaux (MABs) located across the North, including the Round Foundry Media Centre in Leeds, offer editing suites and connection to the 1GB pipeline, which will help mark the region as a global competitor in the digital and creative sectors and to capitalise on the growth of MediaCityUK.

Video Production Company Magic If created the video using the edit kit in the Media Access Bureaux (MAB) in Newcastle, new band The Defenders wrote and recorded the song through Leeds Music Trust and the finishing touches were carried out at a MAB in Manchester.

The three met on NorthernNet’s NorthernKnowledge, a website portal where digital and creative industries can build profiles, share information and collaborate on projects. With a shared passion for football and music the three groups have formed their own creative supergroup without having to leave their own cities.

Working in the MABs across the three cities, the secure, 1gb super fast transfer speed of the NorthernNet network and video conferencing kit provided the platform for the three to collaborate in record time enabling the Northern Anthem to be developed without travelling across the regions.

The full package was finally brought together in and is now available online at www.northernnet.co.uk to bloggers and fans who are awaiting the final results.

The collaboration of brand new talent has already impressed music heavyweights such as The Kaiser Chiefs, Pigeon Detectives and Embrace, who are backing the song set to be the technological champions of the 2010 Unofficial World Cup Anthem.

Mercedes Clark Smith, project director of NorthernNet Innovation and Collaboration Project, said: “Leeds Music Trust has been using NorthernNet for a while and can see the benefits of security and superfast technology within music production. Using NorthernKnowledge to collaborate on a project with other companies is exactly what we are trying to encourage the region’s talent to do. The digital and creative landscape of the North is changing.

“Leeds Music Trust has already proved that the North has talent, the wiling and now the technology to capitalise on the benefits that MediaCity and the BBC will bring to the industry and the region.”