Media Buzz: Digital UK switched on by Brahm; Bonmarché calls on Epiphany Solutions; and more

DIGITAL UK has appointed Leeds-based Brahm to handle the PR and communications surrounding the digital TV switchover for the Yorkshire and Tyne Tees regions.

The not for profit organisation, jointly owned by public-service broadcasters BBC, ITV, Channel 4, Five, S4C and broadcast companies SDN and Arqiva, is responsible for converting the UK’s terrestrial television system to digital by 2012.

As part of a two year contract Brahm is tasked with informing and educating the general public and key stakeholders about the  switchover dates and any actions that need to be taken in order to take advantage of the increased number of services.

The brief includes media relations, stakeholder engagement and issues management.

Tim Downs, head of PR at Brahm, said: “This is a fantastic win for Brahm and is an account which offers many communications challenges on quite a sensitive subject. The regions we will be supporting cover a wide geographic area that includes densely populated cities and remote countryside, both with different needs.”

:::

SEARCH specialist Epiphany Solutions is assisting clothing brand Bonmarché as the company undergoes a website rebuild and looks to increase its online presence.

Leeds-based Epiphany provided the over 45s specialist with SEO consultancy during the construction of the new website, which will now be followed by specific SEO campaigns to boost sales of ‘champion’ summer products.

With the mature market increasingly embracing online retail, Bonmarché is keen to make sure its online presence is sufficiently prominent to capitalise on this growth market.

Epiphany has been overseeing the build of the new website, ensuring that Bonmarché is ideally placed to attract a growing segment of the online mature market.

Following the initial launch period, Epiphany will tailor the campaign to ensure key product lines achieve online prominence and boost sales for the retailer, which will celebrate its 30th anniversary in 2012.

:::

HARROGATE-based  online marketing agency Extreme Creations is celebrating the launch of a new micro-site for BIC razors.

The site, www.feelthesoleil.co.uk, recently launched as part of a promotion for BIC’s range of Soleil women’s razors.

The summer-long campaign is aimed at helping women uncover which of the five razors in the Soleil range best suits them and centres on a competition to win a VIP trip to see Legally Blonde: The Musical.

Alongside work on the site, which includes a product showcase, quiz and competition entry section, Extreme’s 10-strong team have also developed banner adverts for an online advertising campaign in support of the promotion.

Extreme worked in partnership with Harrogate-based consultancy Marketing Edge on the project.